Ink Ease – Privacy Policy

This Privacy Policy explains how Ink Ease Ltd (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website, create an account or buy our products.

We are committed to respecting your privacy and complying with applicable data protection law, including the UK GDPR and Data Protection Act 2018.

  1. Who we are (data controller)

Ink Ease Ltd
Registered address: 19 Jubilee Avenue, Portsmouth, England, PO6 4QN
Email: info@inkease.co.uk

For the purposes of data protection law, we are the data controller of your personal information.

  1. Personal data we collect

We may collect and process the following types of personal data:

Information you provide directly

  • Contact details (name, email address, phone number)
  • Billing and delivery address
  • Account login details (username, password)
  • Order details and purchase history
  • Messages you send us (email, contact forms, social media)
  • Product reviews, comments or other user-generated content

Information collected automatically

  • IP address and approximate location
  • Device type, browser type and version
  • Pages visited, time and date of visit, time spent on pages
  • Clicks, scrolling and other usage information

This information is usually collected using cookies and similar technologies (see section 7).

  1. How we use your information

We use your personal data for the following purposes:

  1. To process your orders and deliver products
    • Managing payments, shipping and returns
    • Sending order confirmations and delivery updates
  2. To manage your account
    • Enabling you to log in, view orders and update details
  3. To provide customer service and support
    • Responding to questions, complaints or requests
  4. To improve our website and products
    • Analysing how visitors use the site
    • Developing new products, features and content
  5. For marketing (with your consent or where permitted by law)
    • Sending emails about offers, news or tips related to our products
    • Showing personalised content or ads on our site or social channels
  6. To prevent fraud and maintain security
    • Protecting our website, business and customers
  7. To comply with legal obligations
    • Record-keeping, tax, and responding to lawful requests from authorities
  1. Our legal bases for processing

We rely on the following legal bases under UK GDPR:

  • Contract – where processing is necessary to provide our products or services (e.g. to fulfil your order).
  • Consent – for example, when you sign up to receive marketing emails. You can withdraw consent at any time (see section 9).
  • Legitimate interests – such as improving our website, preventing fraud, or sending relevant marketing to existing customers, where these interests are not overridden by your rights.
  • Legal obligation – where we must process data to comply with the law.
  1. How we share your information

We do not sell your personal data.

We may share your information with trusted third parties who help us run our business, for example:

  • Payment providers (e.g. card processing services)
  • Delivery and logistics partners
  • Website hosting and IT service providers
  • Analytics and marketing platforms (e.g. email newsletter services)
  • Professional advisers (e.g. accountants, legal advisers)

These service providers only process your data on our instructions and must keep it secure.

We may also share information where required by law or to protect our rights, property or safety (e.g. with law enforcement).

  1. International transfers

Some of our service providers may be located outside the UK/EEA. Where this is the case, we will ensure that appropriate safeguards are in place (such as standard contractual clauses or an adequacy decision) to protect your personal data in line with applicable law.

  1. Cookies and similar technologies

We use cookies and similar technologies to:

  • Make the website work properly (essential cookies)
  • Remember your preferences (e.g. language, cookie choices)
  • Analyse website traffic and performance
  • Support marketing and advertising

You can manage your cookie preferences through your browser settings and, where available, through our on-site cookie banner or settings tool. Note that blocking certain cookies may affect how the site functions.

A more detailed Cookie Policy can be added separately if required.

  1. How long do we keep your data

We keep your personal data only for as long as necessary for the purposes described in this policy, including:

  • For as long as you have an account with us
  • For as long as needed to provide products or services
  • For the period required by tax, accounting and other legal obligations
  • For a reasonable period to handle disputes or complaints

When data is no longer needed, we will securely delete or anonymise it.

  1. Your rights

Under data protection law, you may have the following rights (subject to certain conditions):

  • Right of access – to request a copy of the personal data we hold about you.
  • Right to rectification – to correct inaccurate or incomplete data.
  • Right to erasure – to ask us to delete your data in certain circumstances.
  • Right to restrict processing – to ask us to limit how we use your data.
  • Right to data portability – to receive your data in a usable format or ask us to transfer it to another organisation.
  • Right to object – to object to processing based on legitimate interests or to direct marketing.
  • Right to withdraw consent – where we rely on consent (e.g. for email marketing), you can withdraw it at any time by clicking “unsubscribe” in our emails or contacting us.

To exercise any of these rights, please contact us at info@inkease.co.uk

  1. Marketing communications

If you choose to receive marketing communications from us, we may send you emails about new products, offers or content related to Ink Ease.

You can opt out at any time by:

  • Clicking “unsubscribe” in any marketing email, or
  • Contact us at info@inkease.co.uk.

Please note: you may still receive service emails relating to your orders, account or important updates.

  1. Security

We take reasonable technical and organisational measures to protect your personal data, including:

  • Using secure (HTTPS) connections
  • Limiting access to personal data to staff and partners who need it
  • Using passwords and access controls
  • Working with reputable service providers

However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

  1. Children’s privacy

Our website and products are not intended for children under 18, and we do not knowingly collect personal data from anyone under 18. If you believe that a child has provided us with personal information, please contact us and we will delete it where appropriate.

  1. Third-party websites

Our website may contain links to third-party sites (e.g. social media, partners). We are not responsible for the privacy practices or content of these websites. We encourage you to read their privacy policies before providing any personal data.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of the website after changes are posted means you accept the updated policy.

  1. Contact us & complaints

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: info@inkease.co.uk
Address: 19 Jubilee Avenue, Portsmouth, England, PO6 4QN

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or your local data protection authority:

  • ICO website: ico.org.uk